Isn't it amazing that the US government is getting behind green initiatives? I thought that reuse, recyle and reduce were cost effective by themselves. Apparently not. However…Subaru of America's 20-year history challenges that. Drs. Alan Robinson and Dean Schroeder just published an article in the Wall Street Journal, Greener and Cheaper telling Subaru's head start on the auto industry. Their story is inspiring. But even more, it's a wake-up call. Why aren't all businesses doing this?
Subaru America employees are one of the most prolific improvers
You've probably seen the Subaru ads on TV. It shows a plant in the middle of an idyllic field with deer going by. I've been to that plant. To think that deer are feeding on the property is amazing. This is a typical industrial setting. Except it's not typical. Subaru is not dumping or land filling anything. How do they do it? In a word…kaizen.